What is a SERP?
- A SERP is a Search Engine Results Page on the Internet.
- This is the “Results” page you get when you search for something using a Search Engine like Google, Yahoo or Bing.
- It shows lots of listings that contain information relevant to your search.
- High listings are important because they have the best chance of being selected by you to “click” on, which takes you to the website to read more.
Types of Listings on SERPs
Paid Listings (sponsored listings, advertisements)
These listings are identified as “Ads” and as you would expect, they have prime position, often appearing in two key areas:
- At the top of the main listings (in a lightly shaded box).
- On the right hand side of the SERP.
These paid listings, called Search Engine Marketing (SEM) get high exposure and are very good for a short-term marketing campaign.
Natural Listings (sometimes called organic listings)
- These appear in the main part of the SERP, directly below the paid listings (sometimes there isn’t any paid listings).
People who understand the difference between natural listings and paid listings generally put more faith in using the natural listings.
- These are the listings you will find appearing among the natural listings of SERPs that refer to your business.
- Linked listings can be from Web Directories, Business Directories, Telephone Directories, maps, articles, forums, videos and images.
- They increase the number of listings you have on SERPs, and it’s best if they have links to your website, because they give you more chances of getting extra traffic to your site.
Web Directories may find and list you themselves, or you can register your details with them.
SERP Position Check
When checking your own SERP positions, you should check the information on at least the first 3 pages of SERPs to see where your listings appear and whether the wording is accurate.
More about SERP Position Check