What is Internet Marketing?

Internet Marketing: also referred to as Web Marketing, Online Marketing or Search Marketing; is an electronic form of marketing, and is used by businesses to market their products and services on the Internet, via their website.It greatly assists in promoting a business’s image, and is widely appreciated by people for its ability to instantly provide the information they are searching for.

Why is Internet Marketing so popular?

Internet Marketing offers benefits to both the business owner and the consumer, and it’s a popular trend with the vast majority of businesses to use it as an everyday marketing strategy, for the following reasons:

  • Most people have easy access to the Internet.
  • They use it as their first priority when searching for information of any kind.
  • Other forms of marketing rely on people being in the right place at the right time.
  • It is rapidly replacing more outdated forms of marketing.
  • It will continue to escalate, as more and more people understand the unique benefits it provides.

Internet Marketing Growth

Everyday marketing strategy

Internet Marketing is a popular trend amongst business owners who are embracing it for its unlimited potential! It is now widely used by the majority of businesses as an everyday marketing strategy.

The benefits for the business owner

  • People search the Internet when they are looking to buy.
  • Good Internet Marketing literally places your business listing at their fingertips.
  • There’s no limit to the opportunities you can capture with an effective SEO website.
  • It’s more cost effective to set up an efficient website than to constantly use other forms of marketing.
  • It keeps on working for you, around the clock, without the need to invest more funds.
  • It helps in building your business image and branding.
  • Your website is your online brochure / catalogue, making your products or services immediately accessible.
  • People can’t lose your website like they can lose your printed brochure.
  • Internet Marketing is rapidly becoming the most popular form of marketing for many businesses because of the unique benefits for both the business owner and the consumer!

Unique benefits

Internet Marketing is rapidly becoming the most popular form of marketing for many businesses because of the unique benefits for both the business owner and the consumer!

The benefits for the consumer

Flexibility for Consumer

  • It gives them immediate access to the information they want.
  • They can do their own research without feeling pressured by sales staff.
  • They can do it whenever and wherever they choose.
  • They can even purchase products online.
  • If they like your website, they can save it and visit it as often as they choose.

A word of caution

  • The only way a business can get maximum benefits from Internet Marketing, is by having an effective Search Engine Optimised (SEO) website!
  • This means that the website should be built by a professional Internet Marketer, because it must contain all of the critical elements necessary to perform well and get the best results!

Marketing Comparison

Before the arrival of the Internet, people had to work harder to find information on products and services!

More about Marketing Comparison

 

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