Before the Internet, business owners were more reliant on marketing methods that required a regular and often heavy financial commitment to retain their exposure in the marketplace.
The Internet offers alternatives that can be much less financially demanding!
Paying an Internet Marketing specialist to build an efficient website is very cost effective, because it provides you with FREE ongoing marketing for many years!
However there are other strategies available to ensure your business retains a guaranteed top position, for example paying your Web Master a monthly fee for ongoing support, or using Search Engine Marketing (SEM), which is Internet Advertising (Google ads).
For the majority of businesses though, Internet Marketing can work successfully without having to rely on these strategies.
What did we do before the Internet?
Before the Internet everyone had to work harder to find information!
Now people immediately think of using the Internet when they need to search for information of all kinds. For that reason, Internet Marketing is fast taking over from more traditional forms of marketing.
Phone books, brochures and catalogues
|The Internet has had a huge impact on these marketing methods, because a good website is much more efficient, and gives consumers immediate access to a full range of information.
Benefits of the Internet as compared to the Phone Book
Benefits of the Internet as compared to the Printed Brochure and Catalogue
Other forms of Marketing and Advertising with Internet Marketing comparisons
Other forms of Advertising
|Phone book ads||Paid ads on Search Engines (like Google Ads).|
|Television ads||Videos listed by Video Websites (like You Tube). Viral Emails that have videos on them.|
|Newspapers||Newspapers have also migrated to the Web. They now have their own websites that contain news, editorial and ads that return an income.|
|Static Advertising Signs||Static ads on Search Engine Results Pages (SERPs) and websites.|
|Moving Advertising Signs like LEDs blinking or scrolling, coloured flags; balloons; air blown waving and dancing “people”.||Animated ads on websites.|
Internet Marketing is a move in the right direction
The Internet is now critical to business success and an effective website is your most valuable resource in marketing your business online.
Internet Marketing is extremely successful, as long as websites have been set up by a professional Internet Marketer who uses SEO to maximise the benefits!
- All too often, people put more emphasis on how a website looks instead of thinking about how it works.
- Business owners need to be very careful when having their websites built.
- Your website needs to be found by Search Engines like Google, Yahoo or Bing.
- This will only happen if your website is set up with Search Engine Optimisation and SEO Copywriting by a professional Internet Marketing Business.
When your website is balanced in both looks and performance, it will provide a multitude of benefits that increase your profits, and help to secure your business with a sustainable future.
The Internet is the perfect marketing solution in today’s technology driven world. Many business owners have recognised the amazing potential of Internet Marketing, and now rely on it as their everyday marketing strategy.
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